Scuderia Ferrari has officially launched the F10, the car with which it plans to enter and contest the 2010 Formula 1 World Championship. After several weeks earlier announcing that the new car’s launch would be streamed online via Ferrari’s official website the new single-seater was officially unveiled in Maranello at the GT Assembly Line Pavilion around 10.30am today.

Ferrari president Luca di Montezemolo comments while addressing the Ferrari personal at the traditional Christmas luncheon at Fiorano. “This has been a very bad year, not up to Ferrari’s usual standard,” said di Montezemolo. “There were several reasons, but we have a history and a culture of not looking for excuses. None of us is happy with the ways things went: we were hardly ever competitive enough to fight for the win and that is not our style. However, every one of us has the will and the ability to react and get back, not just to being very competitive, but also to winning.”

November 6th, marked Alonso’s first official visit to Maranello. Though still under contract with Renault, Alonso was able to meet with the team but still had to manage his contractual obligations regarding image management with Renault.

Luca di Montezemolo, peronaly met the new Ferrari driver spending no less than 30minutes with Alonso.

Alonso also met with Stefano Domenicali, met with engineers and visited the wind tunnel to see the new project as well as get a seat fitting and work out proper positioning for him in the cockpit.